What are local keywords?

Local keywords are the search phrases people use when they want a product or service near them, usually combining what they need with a place, like plumber in Hot Springs or house cleaning near me. They're the phrases that bring in customers who are ready to call or visit.

Where should I use these keywords?

Use them in your page titles and headlines, your Google Business Profile description and services, a page for each service-and-town combination, image file names and alt text, your intro paragraph, and your FAQ and review replies. Use them naturally — never stuff or repeat them.

Is my information saved or sent anywhere?

No. The tool runs entirely in your browser. Your entries are stored only on your own device so the list is still there when you come back, and nothing is sent to a server.

Day 29 Drop · The Slam

★ Free Local SEO Tool · No Signup ★

Put your business on the map

Type what you do and the towns you serve. We'll hand you the exact phrases locals type into Google — grouped by what they're really after, and ready to paste onto your website and Google Business Profile.

Built for local & brick-and-mortar Copy-paste ready No SEO degree needed

Pick my keywords →

People aren't searching for your business name. They're searching for what you do — nearby.

"Plumber." "Plumber near me." "Emergency plumber in Hot Springs." Those are the phrases that decide who gets the call. If your site and your Google listing don't use the words locals actually type, you stay invisible — no matter how good you are.

This tool turns the two things you already know — what you do and where you do it — into the real phrases worth showing up for. Then it shows you exactly where to put them.

It's not about more wordsIt's about the right ones — the searches that come with intent to buy or book.

Local beats bigYou don't have to outrank the whole internet. You have to win your town.

Five minutes, doneFill two boxes, copy the list, paste it where it counts. That's the whole job.

The keyword picker

Tell it what you do and where. The list on the right builds itself as you type — flip the toggles to match how people actually search for you.

★ Your business

What do you do? Use the words a customer would — e.g. "house cleaning", "emergency plumber", "wedding photographer". Add a few if you offer more than one thing.

Main town or city Where you're based, or your biggest market.

Nearby towns you serve Optional. Each one gets its own set of phrases so you show up beyond your home town.

How do people search for you? Toggle the angles that fit. Core "in town" phrases are always included.

★ Your keyword list

0 phrases ready

Where to actually put them

A keyword list does nothing in a notes app. Here's where these phrases earn their keep — work top to bottom, biggest wins first. Use them naturally; never stuff or repeat.

Page titles & headlines

Put your top phrase in the page title (the browser-tab text) and your main H1. "House Cleaning in Hot Springs" beats "Welcome to Our Site" every time.

Google Business Profile

Work the phrases into your business description and your list of services. This is the single biggest lever for the local map pack — don't leave it blank.

A page per service + town

Serving five towns? A short, honest page for each one ("Plumbing in Malvern") usually beats one page trying to rank for everywhere at once.

Image names & alt text

Rename photos before you upload (job-site-house-cleaning-hot-springs.jpg) and write alt text that says what's in the picture, in plain words.

Your intro paragraph

The first few sentences on your homepage should say what you do and where, the way a neighbor would describe you. Drop a phrase or two in naturally.

FAQs & review replies

Answer the "questions people ask" phrases on an FAQ, and echo the town name when you reply to reviews. Real language, never robotic.